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Helping Software as a Service (SaaS) and Internet of Things (IoT) start-ups get off the ground

Internet of ThingsCollaboros is a Silicon Valley-based business consultancy dedicated to assisting young SaaS and IoT companies by:

Pete Farmer, founder and head of Collaboros, has been involved with data networking, wireless, and online information services for over 20 years and is an innovator in meeting the needs of targeted user groups with well-designed web-based applications. With experience at start-ups as well as global telecom giants, Pete is adept with all aspects of business development, product management, marketing, and start-up management. He understands what's needed to translate broad business strategies into operational reality.

He currently is working with a number of 'Internet of Things' companies, including Water Hero, a startup whose Kickstarter project is winning wide notice. Water Hero provides whole-house water leakage protection with an easy-to-install, smartphone-connected device that can shut down the water supply in case of pipe breakage, while providing real-time data on water use. Pete serves on their Board of Advisors and is leading their business development efforts towards building alliances with other organizations such as property insurance providers.

Pete has also helped various firms implement SaaS business models. For example, he helped transform a management consultancy serving advertising agencies by creating a web-based job tracking service for their clients, enabling the consultancy to develop sustained, long-term relationships with its clients and giving it a recurring revenue stream. Pete directed the technical design of the service, managed the development team, and deployed the new service with a Top 10 ad agency as beta customer. In addition, Pete arranged for interim financing and outsourced the firm's HR, finance, and IT functions so the firm could focus on its core competence and scale its operations.

Pete has also helped numerous clients in technical fields such as nanotechnology and optical networking components (passive and active) on issues of market positioning, establishing alliances and partnerships, and launching new products and services.

Contact Collaboros to discuss how to transform your IoT ideas into viable businesses, create new revenue streams for your firm by offering web-based services, improve your market strategy, and accelerate your generation of revenue and profits.

Peter J. Farmer
Menlo Park, CA
+1 650 464 1243

View Pete Farmer's profile on LinkedIn